Shared vision between employers and employees accelerates business momentum
July 12, 2013
A shared vision creates momentum in your business. If you and your employees have a shared vision and you can make them understand what you and your company do, what you stand for, they are more able – and probably willing – to share that goal, that vision with others. If you can inspire them to have pride in your organization and what you and they do, they will care more about your company and will want to help you succeed. Not only to succeed to make sure they keep working and getting a paycheck (although that is a big motivating factor these days), but also because they believe in what they’re doing and they take pride in helping you make it happen. They feel like they are a part of your success.
Employers who treat their employees like a commodity get the same in return. Average performance, no passion for their work or your business, and worst of all – no loyalty. They work, you pay them. Employees who have buy-in with the shared vision and are encouraged to share that success are proud to work for a company they believe in. When you share your successes and awards with them, and acknowledge your team when you talk about how great your company is, it builds pride and confidence. They aren’t passive employees who show up and do their jobs, they become prideful and confident partners in your success.
Buy your employees a spiral notebook and have them do the same thing you should be doing – every day identify four ways to grow your business and make contacts – even if it’s as simple as handing out a business card. Maybe it’s just a question that a client has asked them or a comment they overheard that could create a business opportunity. It’s not about turning your staff into sales and marketing people, it’s a way for them to share in the growth and future of the business. And you might be surprised with what they come up with. It can also build their confidence. If they see themselves as agents of the business, not just as employees, they will have more pride in themselves and the business as a whole.
If you look to emotional, rather than financial, motivation (pride in the organization/job/success, building confidence, having a shared sense of purpose, knowing that what you believe in personally is shared with the people you work with, etc. ), you will have better employees, better relationships, and a better organization.
How do you create shared vision? By knowing your focus before you start. Your employees can’t understand and articulate your business if you don’t know it yourself. If you don’t know where you’re going, how are they supposed to?
Only when you have your focus (a plan in place, a belief in and an understanding of what you’re doing and why you’re doing it, an understanding of your audience and their needs, etc.), will you be able to identify what characteristics you will need in an employee to be able to have the benefits of a shared vision.
Only hire people who are interested in that principle. Don’t just hire the best at what they do or the ones you can afford, hire the one willing and able to share your passion and belief in your business. If you’re a small or growing business, you’ll find that good people are willing to work longer hours, for less money, if they share your sense of purpose.