Commercial Creativity: Merging vision, purpose and creative thinking to create your internal brand and grow your business
March 5, 2013
Operating and managing a business requires vision, flexibility and a lot of hard work. In this new world of constant change, the current attitude in business is adapt or move aside – this is corporate evolution on speed! Survival of the fittest never meant so much to so many!
Managers in today’s business world need a different skill set, a new way of thinking about business and interacting with employees and clients, and how they in turn interact with your organization’s internal and external brand and identity. It is more important than ever to look beyond how business has always been done and find new ways to manage customers and employees, develop products and services, organize internal and external marketing and promotion, and monitor cash flow.
Focusing attention on shared vision, and organizational values and purpose, as well as nurturing creative and innovative thinking inside the organization can help support and encourage momentum and growth. Engaged employees who are encouraged to foster creative thinking and innovation add to an organization that understands the importance of living their brand inside and out. An organization that understands what its values and purpose are, and how that affects their employees and client base, is more likely to succeed in today’s economy. Business has never looked so simple or so challenging.
“For innovation to flourish, organizations must create an environment that fosters creativity;” says Linda Naiman, founder of Creativity at Work, “bringing together multi-talented groups of people who work in close collaboration together – exchanging knowledge, ideas and shaping the direction of the future.” (Naimen, 2007)
Management can introduce their business to more creative ways of thinking by fostering a creative environment and allowing employees to apply all of their skills and abilities to the workplace. It’s possible to encourage a free exchange of dialogue and argument without undermining your sense of purpose. This can give an ideal base from which to grow the business.
“It’s no longer individuals toiling in a laboratory, coming up with some great invention. It’s an individual. It’s individuals. It’s multidisciplinary. It’s global. It’s collaborative.”
Sam Palmisano, Chairman, President and CEO, IBM (Naiman, 2007)